TRAVIS SCOTT X KAWS UTOPIA I TEE
Since the early-2000s file-sharing boom, recording artists have begun to rely on the road for most of their income. Next to ticket sales, merchandise brings the biggest profits for artists. An artist like Travis Scott, known for his particularly raucous concerts, but also as an arbiter of taste, is the ideal concert merch mover. His Astroworld merch have become a staple piece of clothing for many of his Generation Z fans. On top of this, Travis Scott is also a Nike collaborator, and naturally, his collaborative merch have sold out as well.