Helping birth what would now be one of modern day’s most iconic athletic brands, it’s thanks to NBA player Michael Jordan and the team at Nike that we have the Nike Jordan Brand. Most recognisable for their originally athletic basketball sneakers, the brand has grown over the last 35 years to include apparel and accessories all embellished with the iconic Jumpman insignia. Having begun in 1984 each year the brand would release a game worn model to the public for fans as well as other basketball players to purchase.
Whilst Jordan would continue to play basketball alongside the release of his sneakers to the public, in 2003 when he would ultimately leave the brand, the following years would see a shift away from new release pairs instead opting for the release of ‘retro’ pairs. These pairs would often share very similar resemblances to original pairs released with the exception of changes of materials or textures. Additionally future Jordan releases would include the extension of the product line from around 12 to now 30+ variants.
Entrenched within deep history, over the years the brand would begin to break out of the athleisure category with the ever present rise of streetwear clothing trends. With many pairs these days not even having the opportunity to touch an asphalt court they’ve instead fallen in the hands of collectors and street savvy dressers. Nowadays the undisputed most popular Air Jordan Model would likely have to be their Jordan 1 Silhouette. With hundreds of colourways, collaborations and adapted models having entered the market the Jordan 1 has undoubtedly become one of the most re-sold sneakers to this date. With pairs regularly doubling their retail price on the private market, getting those extremely rare pairs is no easy job.
Now no stranger to the importance of engaging with sport stars, musicians and all things which encompass the world of street style, it’s thanks to joint partnerships between the likes of Fragment and Travis Scott that some of the most coveted pairs have been created with appropriately matching private market prices attached to them.
Whether you’re chasing a new pair of basketball shoes to rock on the court or simply want a new head turning pair to get into your rotation. Here at Secret Sneaker Store we take pride in our ability to provide our community with the most limited edition sneakers from all across the world! With three physical store locations available you’re welcome to come in store and check out your grail piece in hand as well as if you’re lucky even get to try them on for both styling and sizing purposes. Stocking the likes of Nike Air Jordan, Yeezy, as well as an expansive range of models from Adidas, Nike, Converse and more, if you’ve been chasing a pair, chances are if we don’t already have it up for sale, we will soon!