TRAVIS SCOTT ASTROWORLD NO BYSTANDERS BLUE TIE DYE TEE
Call him “La Flame”, “Cactus Jack”, Jacques Berman Webster II (yes, that’s his real name) or Travis Scott, the rapper’s influence on—not just music—but the rapidly expanding industry of “merch” is unmistakable. While Scott has only been in the mix since 2012, notably with his appearance on G.O.O.D. Music’s Cruel Summer, his outsized influence in pop culture today gives the impression he’s been at the forefront of the industry for far longer. With three full-length studio albums (as well as a collab album with Quavo), Scott has become a staple in the worlds of pop and hip-hop.